As soon as possible. What does this really mean?
Operations Director Amanda, whilst managing an advertising studio in Wandsworth Town decided to ban it entirely: here she is explaining why: “ASAP conveys no useful information about when a thing is actually needed for. It might mean that it’s urgently needed today or in the next hour, or it might mean that it’s needed at the earliest convenience but need not bump any other priority work. It takes very little more effort to say “the event is on Friday so they need to see this Wednesday at the latest for approval” or “it was actually due yesterday so could it be done first thing this morning?”
“ASAP conveys no useful information about when a thing is actually needed for” Amanda Leat, Operations Director
I’ve added this into my topic on stress management because stress is clearly heightened through unclear priorities; when you are not sure how to order your goals or tasks in priority order the haze can start to descend and even the rational thinking professional can start to lose it.
So, spare a thought for those receiving your message when you type out those 4 letters, especially at this time of the year: They are up for interpretation. They mean nothing.