Business Start-ups: Anita Roddick

To round off my short series on Business Start-ups I have gone into the history books. A particular soft spot for me, as I worked in her business for 3 years. Unfortunately I never got to meet her, as she passed away 3 years before I joined, but her memory lived on in all our internal training and I was given her biography during my probation period.

Anita Roddick is, in my view, the queen of start-ups. As many celebrated International Women’s Day yesterday, what better person to write about – she stood up for the rights of women all over the world! Here’s a few tips about starting a business that have come from her quotes:

“Nobody talks of entrepreneurship as survival, but that’s exactly what it is and what nurtures creative thinking”

  • Starting a business comes from a point of need: Necessity is the mother of invention. Where is the need in your world? Does it excite you to think about ways of solving it?

“I had a strong sense of moral outrage”

  • Anita was motivated by her values and drive to make change happen – what motivates you? What do you feel passionately about?

“I am aware that success is more than a good idea. It is timing too. The Body Shop arrived just as Europe was going ‘green’.”

  • Getting your timing right can be the difference between success and failure. What opportunities are out there for you at this time? Is anything new happening in your field that could lead to new prospects?

I hope you have found this topic helpful, I’d love to hear your comments if you are starting a business and always happy to help with your productivity needs at this crucial time, just get in touch.

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